--- title: "Ford prices the Fathom electric pickup at $28,350, with a launch set for late 2027" description: "The midsize Fathom stays under $30,000 even with delivery, and Ford says it will cost less to own over five years than a three-year-old used Tesla Model Y." url: https://cars.skoop.news/ford-fathom-ev-pickup-prices-will-range-from-28-350-to-the-h-43131d/ published: 2026-11-04T19:20:30.385548-05:00 modified: 2026-11-04T19:20:30.385561-05:00 section: "Cars & EVs" publisher: "skoop.news" language: en keywords: ["Ford", "Apple Maps", "BlueOval Battery Park Michigan", "Tesla Model Y", "Android Auto", "Apple CarPlay", "Jim Farley", "Fathom", "UEV", "BlueCruise"] hashtags: ["#AppleMaps", "#BlueOvalBatteryParkMichigan", "#TeslaModelY", "#cars", "#ev"] image: https://upload.wikimedia.org/wikipedia/commons/9/98/MacConachie_electric_car.jpg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=thumbnail_unscaled --- # Ford prices the Fathom electric pickup at $28,350, with a launch set for late 2027 > The midsize Fathom stays under $30,000 even with delivery, and Ford says it will cost less to own over five years than a three-year-old used Tesla Model Y. Published 2026-11-04 · Updated 2026-11-04 · Cars & EVs, [skoop.news](https://skoop.news/) ## In brief - Ford's upcoming Fathom electric pickup starts at $28,350, which puts a new midsize EV truck within reach of buyers who shop below $30,000. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) - Ford said the price of more expensive Fathom versions will reach the high end of the $30,000 range. [[3]](https://ua.news/en/avtosvit/ford-zaiaviv-shcho-tsina-fathom-siagatime-verkhnoyi-mezhi-30-tisiach-dolariv-insideevs) - Every Fathom unit, regardless of trim, ships with BlueCruise hardware, V2H bidirectional charging, a 15.4-inch touchscreen running embedded Apple Maps, and a front trunk. [[2]](https://www.techtimes.com/articles/323596/20260807/ford-names-28350-fathom-electric-truck-built-full-features-every-trim.htm) ## A pickup under $30,000 Ford's upcoming Fathom electric pickup starts at $28,350, which puts a new midsize EV truck within reach of buyers who shop below $30,000. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) The $1,595 delivery fee does not change that, because the starting price with it is still under $30,000. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) Ford named the Fathom on August 6, 2026, and set the base MSRP at $28,350. [[2]](https://www.techtimes.com/articles/323596/20260807/ford-names-28350-fathom-electric-truck-built-full-features-every-trim.htm) That price is for the standard-range model. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) The catch is timing. On Ford's third-quarter earnings call, CEO Jim Farley said the Fathom remains on track to launch in Q4 2027. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) Ford is set to open preorders in early 2027. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) ## What the higher trims cost Ford said the price of more expensive Fathom versions will reach the high end of the $30,000 range. [[3]](https://ua.news/en/avtosvit/ford-zaiaviv-shcho-tsina-fathom-siagatime-verkhnoyi-mezhi-30-tisiach-dolariv-insideevs) Ford expects even better-equipped variants to cost less than $40,000. [[3]](https://ua.news/en/avtosvit/ford-zaiaviv-shcho-tsina-fathom-siagatime-verkhnoyi-mezhi-30-tisiach-dolariv-insideevs) Ford has not yet specified what equipment will be included in the different Fathom versions. [[3]](https://ua.news/en/avtosvit/ford-zaiaviv-shcho-tsina-fathom-siagatime-verkhnoyi-mezhi-30-tisiach-dolariv-insideevs) Ford's Frick said it is too soon to share details about the offerings, and more will come closer to launch. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) ## What every Fathom gets Every Fathom unit, regardless of trim, ships with BlueCruise hardware, V2H bidirectional charging, a 15.4-inch touchscreen running embedded Apple Maps, and a front trunk. [[2]](https://www.techtimes.com/articles/323596/20260807/ford-names-28350-fathom-electric-truck-built-full-features-every-trim.htm) All models will also be BlueCruise-capable, with standard Apple CarPlay and Android Auto. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) The bidirectional charging lets the truck power a home to save on energy costs or during an outage. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) Farley said the embedded Apple Maps is a game changer for any EV, especially for a vehicle starting under $30,000. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) Farley also said he test-drove a Fathom prototype. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) ## How Ford hit the price The Fathom is the first vehicle built on Ford's Universal EV (UEV) platform, a clean-sheet architecture developed by a California skunkworks team. [[2]](https://www.techtimes.com/articles/323596/20260807/ford-names-28350-fathom-electric-truck-built-full-features-every-trim.htm) Ford's UEV assembly approach yields 20% fewer parts, 25% fewer fasteners, 40% fewer workstations, and 15% faster assembly than conventional Ford production. [[2]](https://www.techtimes.com/articles/323596/20260807/ford-names-28350-fathom-electric-truck-built-full-features-every-trim.htm) The truck will use a zonal electrical architecture and a 48-volt system to cut costs. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) Its battery uses lithium iron phosphate (LFP) prismatic cells made domestically at Ford's BlueOval Battery Park Michigan facility, using technology licensed from CATL. [[2]](https://www.techtimes.com/articles/323596/20260807/ford-names-28350-fathom-electric-truck-built-full-features-every-trim.htm) Ford estimates the Fathom will achieve more than 15% better aerodynamic efficiency than any pickup truck currently on the market, based on internal testing. [[2]](https://www.techtimes.com/articles/323596/20260807/ford-names-28350-fathom-electric-truck-built-full-features-every-trim.htm) ## Ownership costs and software Ford said the Fathom will cost less to own over five years than a three-year-old used Tesla Model Y. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) Software also matters to Ford's business. Ford had 1.7 million customers paying for subscriptions to its services at the end of the third quarter, 40% more than a year earlier. [[3]](https://ua.news/en/avtosvit/ford-zaiaviv-shcho-tsina-fathom-siagatime-verkhnoyi-mezhi-30-tisiach-dolariv-insideevs) Farley said retail customer retention can be up to nine percentage points higher when a vehicle is combined with a software subscription. [[3]](https://ua.news/en/avtosvit/ford-zaiaviv-shcho-tsina-fathom-siagatime-verkhnoyi-mezhi-30-tisiach-dolariv-insideevs) ## What it means for you If you want a Fathom, the starting price is $28,350, and it is still under $30,000 with the $1,595 delivery fee. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) Preorders are set to open in early 2027, with an official launch expected in the fourth quarter of 2027. [[1]](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) Before you choose a trim, note that Ford has not yet specified what equipment will be included in the different versions. [[3]](https://ua.news/en/avtosvit/ford-zaiaviv-shcho-tsina-fathom-siagatime-verkhnoyi-mezhi-30-tisiach-dolariv-insideevs) Ford has also not disclosed the battery capacity in kilowatt-hours, the EPA range estimate, or the DC fast-charging speed. [[2]](https://www.techtimes.com/articles/323596/20260807/ford-names-28350-fathom-electric-truck-built-full-features-every-trim.htm) ## Sources 1. [Ford Fathom EV pickup prices will range from $28,350 to the high $30Ks](https://electrek.co/2026/11/04/ford-fathom-ev-pickup-prices-range-from-28350-to-high-30ks/) — Electrek 2. [Ford Names $28,350 Fathom Electric Truck Built for Full Features at Every Trim](https://www.techtimes.com/articles/323596/20260807/ford-names-28350-fathom-electric-truck-built-full-features-every-trim.htm) — techtimes 3. [Ford says Fathom price will reach the high end of the $30,000 range — InsideEVs](https://ua.news/en/avtosvit/ford-zaiaviv-shcho-tsina-fathom-siagatime-verkhnoyi-mezhi-30-tisiach-dolariv-insideevs) — UA.NEWS Image: Photo (illustrative): Kevin Rungai / Wikimedia Commons, CC BY-SA 4.0 (https://commons.wikimedia.org/wiki/File:MacConachie_electric_car.jpg) --- Written from the sources above and checked twice (rules and an independent model) before publishing. How we work: https://skoop.news/how-we-work/ · Corrections: https://skoop.news/corrections/